NBHD & SNKRS Activation
In order to give the proper highlights to Airmax DN with local creative communities by having ‘Maxxed Out’ as a creative propellent to push the youthful energy to the Max, the NBHD version of ‘Maxxed Out Reality’ was co-created on the late night of 3.9 (Sat) with our NBHD communities + city catalysts (Seoul Community Radio).
Community Workshop
On 2.26 at a special workshop held at SCR station, invitees from diverse musical backgrounds were set a task to create an ‘Airmax DN- Shaped DJ Mixer’ & a custom ‘Airmax DN- Synthesizer’ by wiring, cutting and fusing 8 pairs Airmax DN with specialized modular components made by local technicians
COMMS @SNEAKERNEWS, @VISLA, @MIXMAG
Following the release of announcements and invitations across our social/digital ecosystems around NBHD(KASINA, TUNE, WORKSOUT), our story caught the attention of the global sneaker media @snekernews once again. Workshop footage is featured at multiple accounts of sneaker/culture media and it marked +676k. View on IG reels and +6k likes.
Community Celebration
SNKRS Contents journey
SNKRS teamed up with NBHD partners (Kasina, Worksout) to ignite launch energy around Airmax Dn with SNKRS contents. Product unveiling with NBHD community & transparency for launch was given by franchise contents and broadcasting of each Airmax Day program across NBHD - SNKRS - Inline guided Air Max community to participate in Airmax Day journey.
FRANCHISE: THE DROP-OFF
SNKRS unveiled new Airmax DN ‘All-day’ CW with worksout NBHD community. The partner was chosen in consideration of cohort they serve (experimentalists, stylists) and successfully created ‘Unreal’ unboxing experience for the product. KASINA also joined the journey aith Airmax 1 as they serve protectors and the joint force of NBHD-SNKRS made early energy of Airmax Day
Next Week in SNKRS
NWIS, a weekly preview of upcoming week’s SNKRS activation worked as magaphone for consumer journey happening across channels during the month of Airmax. DJ party with SCR and Dynamic Land Seoul program were broadcasted by SNKRS to reach out to SNKRS users and made the most number of contents views among Airmax Day contents.
SNKRS Live
Both NBHD partners (KASINA, WORKSOUT) joined under the roof of SNKRS to celebrate Airmax Day and to amplify the voice of Airmax community together. Live session about the past and the future of Airmax franchise, rare air collection showcase, and preview of upcoming Airmax DN & Airmax Day activation were carried out in ‘Unreal’ virtual studio with disruptive visual elements and interactive experience during live.
