Learning & Opportunity
Win as a Team
The overall UNREAL marketing strategy as one team prosperously has been carried out to reinforce AirMax franchise with new innovation. Each team has made bigger impacts in connecting to our youth by harnessing our new innovation and partnering with each other. Starting with revealing the AirMax DN to the world through pinnacle seeding and unveil through the media, the AirMax DN can be continuously delivered to youth consumers through NBHD/SNKRS, seeding, DOOH, social, owned channels, TC, media, retail, and IRL event.
Win as a Team
The overall UNREAL marketing strategy as one team prosperously has been carried out to reinforce AirMax franchise with new innovation. Each team has made bigger impacts in connecting to our youth by harnessing our new innovation and partnering with each other. Starting with revealing the AirMax DN to the world through pinnacle seeding and unveil through the media, the AirMax DN can be continuously delivered to youth consumers through NBHD/SNKRS, seeding, DOOH, social, owned channels, TC, media, retail, and IRL event.
Unreal Marketing Activation
We tried new marketing activations that intensify what only Nike can do so that we can electrify our consumers such as social takeover, tilted CDP, interactive DOOH, Dynamic Land. Those activations surprise our youth at every touchpoint to make AirMax relevant to them. We will move forward with diverse marketing activities to sustain the energy of AirMax.
Unreal Marketing Activation
We tried new marketing activations that intensify what only Nike can do so that we can electrify our consumers such as social takeover, tilted CDP, interactive DOOH, Dynamic Land. Those activations surprise our youth at every touchpoint to make AirMax relevant to them. We will move forward with diverse marketing activities to sustain the energy of AirMax.
Catalyzing Business Demand
From the Ignite phase in February to the Sustain phase in April, strategic marketing levers catalyzed business demand - particularly towards key CWs (All Day 100% ST in one day, All Night 100% ST by early April). Given the low notify-me numbers, it can be inferred that marketing activations garnered increased attention for Dn and ultimately stimulated business demand. As a future opportunity, we must continue to drive business demand for other CWs, particularly W’s CW. We will keep seeding and introducing head-to-toe styling showcasing various CWs.
Catalyzing Business Demand
From the Ignite phase in February to the Sustain phase in April, strategic marketing levers catalyzed business demand - particularly towards key CWs (All Day 100% ST in one day, All Night 100% ST by early April). Given the low notify-me numbers, it can be inferred that marketing activations garnered increased attention for Dn and ultimately stimulated business demand. As a future opportunity, we must continue to drive business demand for other CWs, particularly W’s CW. We will keep seeding and introducing head-to-toe styling showcasing various CWs.
