Highlights
We welcomed our Gen-Z audience to Dynamic Land—an immersive platform where innovation collides with culture. Set in Seongsu, Seoul’s dynamic cultural hub, we encouraged participants to challenge their perceptions and unlock their potential through a diverse range of innovative and cultural experiences.
Highlights
We welcomed our Gen-Z audience to Dynamic Land—an immersive platform where innovation collides with culture. Set in Seongsu, Seoul’s dynamic cultural hub, we encouraged participants to challenge their perceptions and unlock their potential through a diverse range of innovative and cultural experiences.
A Total of
People Check-In
A Total of
People Check-In
Sold on Site
Out of 200 Pairs
Sold on Site
Out of 200 Pairs
Discover Extraordinary
Discover Extraordinary
As they stepped into Unreal Garden, surrounded by immersive LED displays and metallic walls, their journey began. The Portal seamlessly transitioned Gen-Z from the ordinary into a Maxxed-Out Reality.
As they stepped into Unreal Garden, surrounded by immersive LED displays and metallic walls, their journey began. The Portal seamlessly transitioned Gen-Z from the ordinary into a Maxxed-Out Reality.
Feel the Innovation
Feel the Innovation
We immersed our audience in the Dynamic Movement zone, where they experienced Dynamic Air mingling with bouncy balls. From there, we led them to the product display to explore the latest innovations. As the display wrapped up, we invited them to capture the excitement with surprise photo printouts at Unreal Snap.
We immersed our audience in the Dynamic Movement zone, where they experienced Dynamic Air mingling with bouncy balls. From there, we led them to the product display to explore the latest innovations. As the display wrapped up, we invited them to capture the excitement with surprise photo printouts at Unreal Snap.
Create your Dynamic Land
Create your
Dynamic Land
In the heart of the venue at AiR Square, we gave our audience the chance to create their own Dynamic Land, using XR (Extended Reality) technology to express their enhanced 'hyper-personalities.' Armed with a suite of 3D elements like AirMax Dn, participants designed unique landscapes that were showcased in real time on a vast LED wall.
In the heart of the venue at AiR Square, we gave our audience the chance to create their own Dynamic Land, using XR (Extended Reality) technology to express their enhanced 'hyper-personalities.' Armed with a suite of 3D elements like AirMax Dn, participants designed unique landscapes that were showcased in real time on a vast LED wall.
Connect through Culture
Connect through Culture
Each evening, our venue was transformed by immersive music and performances, curated with insight from local artists. This vibrant setup allowed our Gen-Z audience to enjoy compelling entertainment and build meaningful connections with their community.
Each evening, our venue was transformed by immersive music and performances, curated with insight from local artists. This vibrant setup allowed our Gen-Z audience to enjoy compelling entertainment and build meaningful connections with their community.
Maxxed Out Studio
Maxxed Out Studio
At the Maxxed Out Studio, Gen-Z had the opportunity to unleash their creativity and imagination by crafting creations that resonated with their unique personalities. Through these activities, they were encouraged to foster loyalty to the Nike brand while also enjoying unique product experiences.
At the Maxxed Out Studio, Gen-Z had the opportunity to unleash their creativity and imagination by crafting creations that resonated with their unique personalities. Through these activities, they were encouraged to foster loyalty to the Nike brand while also enjoying unique product experiences.
Exclusive Offers
With our exclusive limited offers, we transformed every purchase into an extraordinary moment. Customers who bought AirMax Dn at the event received a Max figure to personalize with their styles and creativity. Each of the 200 Max figures was infused with distinct colors and personalities, creating one-of-a-kind collectibles for our valued customers.
Exclusive Offers
Our exclusive limited offers turned each purchase into an extraordinary event. Customers who bought AirMax Dn received a Max figure to personalize, infusing their own style and creativity. With 200 unique Max figures, each enhanced with distinct colors and personalities, we created one-of-a-kind collectibles for our audience.
