Nike App / Nike.com
In order to maximize innovation, flagship tied dynamic elements into our consumer journey with trials we have never done before. During Unveil & Pre-heat, we built energy through panorama carousels, a D-7 countdown and a preview of Dynamic Land. We maximized energy and conversion at launch with tilted assets, takeover, and Unreal creatives.
Nike App / Nike.com
In order to maximize innovation, flagship tied dynamic elements into our consumer journey with trials we have never done before. During Unveil & Pre-heat, we built energy through panorama carousels, a D-7 countdown and a preview of Dynamic Land. We maximized energy and conversion at launch with tilted assets, takeover, and Unreal creatives.
All Night ST
Men's Sold Out
All Night ST
Men's Sold Out
SU24 C/W ST
10 SKUS
SU24 C/WST
10 SKUS
.com Hub CTR
+246% vs Pre-heat
Total contents views
+246% vs Pre-heat
App Hub CTR
+87% vs Pre-heat
App Hub CTR
+87% vs Pre-heat
Unveil & Pre-heat
We rallied excitement before the launch by strategically communicating the 2.2 Unveil and 3.14 Preheat phases. What’s more, we maximized notify-me and awareness of Dynamic Land with a holistic takeover and a D7 countdown.
3.14 - 3.25
Unveil & Pre-heat
We rallied excitement before the launch by strategically communicating the 2.2 Unveil and 3.14 Preheat phases. What’s more, we maximized notify-me and awareness of Dynamic Land with a holistic takeover and a D7 countdown.
3.14 - 3.25
Launch & Sustain
We highlighted Unreal innovation through tilted flagship content, in-app engagement, and seven threads-specific audience groups. The tilted content contributed to unusual launch energy and positively impacted the AirMax franchise in its entirety.
3.26 - 4.7
Launch & Sustain
We highlighted Unreal innovation through tilted flagship content, in-app engagement, and seven threads-specific audience groups. The tilted content contributed to unusual launch energy and positively impacted the AirMax franchise in its entirety.
3.26 - 4.7
Retail Marketing
A/E/C Full Marketing Support
Doors
A/E/C Full Marketing Support
Doors
Iconic Innovation
Iconic Innovation
We showcased Dynamic Air innovation with a disruptive retail display featuring AirMax Dn shoes on floating column pedestals, creating a sensation of weightlessness. Iconic innovation, displayed.
Impactful Consumer Experience
We engaged consumers with an interactive Dynamic Air display, with touchable pedestals and airbenches. A photo booth with fisheye lenses enhanced the AirMax Dn experience, for unforgettable moments.
Unreal Styling
Unreal Styling
Unreal Styling
We showcased the innovation and style of AirMax Dn through dynamic mannequin styling, emphasizing versatile layering and minimalistic color palettes to achieve premium, head-to-toe looks.
Partner Marketing
From March 26 to March 29th
Partner Marketing
From March 26 to March 29th
Store Marketing
All 61 Grand Stage doors update
AirMax Dn Digital Launch
Dn contents @GS.com/A-RT.com
Grand Stage Social Posting
Social Post @abcmartkr_grandstage
Store Marketing
All 61 Grand Stage doors update
AirMax Dn Digital Launch
Dn contents @GS.com/A-RT.com
Grand Stage Social Posting
Social Post @abcmartkr_grandstage
Store Marketing
All 61 Grand Stage doors update
AirMax Dn Digital Launch
Dn contents @GS.com/A-RT.com
Grand Stage Social Posting
Social Post @abcmartkr_grandstage
Store Marketing
All 61 Grand Stage doors update
AirMax Dn Digital Launch
Dn contents @GS.com/A-RT.com
Grand Stage Social Posting
Social Post @abcmartkr_grandstage
Store Marketing
All 61 Grand Stage doors update
AirMax Dn Digital Launch
Dn contents @GS.com/A-RT.com
Dn contents @GS.com/A-RT.com
Grand Stage Social Posting
Social Post @abcmartkr_grandstage
Social Post @abcmartkr_grandstage
Nike Seoul Social
We took over @nikeseoul with an AirMax Dn identity
to deliver Unreal storytelling and diverse social content
We took over @nikeseoul with an AirMax DN identity delivering unreal storytelling and diverse social contents
We took over @nikeseoul with an AirMax Dn identity
to deliver Unreal storytelling and diverse social content
Reach
Released Pieces of Content
Reach
Released Pieces of Content
Play
8 IGR Contents
Play
8 IGR Contents
Avr. Engagement %
4.35%
11 IGR/IGF Contents
Avr. Engagement %
4.35%
11 IGR/IGF Contents
Avr. CTR %
2.47%
+1.56% Compared to March Average
Avr. CTR %
2.47%
+1.56% Compared to March Average
Social Contents
Special Seeding Pre-heat
Generate viral effect by sharing special seeding contents with local Maxximalists
@Nikeseoul Takeover
Dominate @Nikeseoul with distinctive AirMax Dn bubble and pre-heat DOOH contents
Unreal DOOH & Local Storytelling
Inspire followers with intriguing and unreal DOOH contents and local storytelling
Unreal DOOH & Local Storytelling
Inspire followers with intriguing and unreal DOOH contents and local storytelling
Dynamic Land Experience
Invite followers to Dynamic Land Event
delivering real-time communication
AirMax Dn
Showcase diverse styling look of maxximalists and
Dynamic Dn
Special Seeding Pre-heat
Generate viral effect by sharing special seeding contents with local Maxximalists
@Nikeseoul Takeover
Dominate @Nikeseoul with distinctive AirMax Dn bubble and pre-heat DOOH contents
Unreal DOOH & Local Storytelling
Inspire followers with intriguing and unreal DOOH contents and local storytelling
Unreal DOOH & Local Storytelling
Inspire followers with intriguing and unreal DOOH contents and local storytelling
Dynamic Land Experience
Invite followers to Dynamic Land Event
delivering real-time communication
AirMax Dn
Showcase diverse styling look of maxximalists and
Dynamic Dn
Special Seeding Pre-heat
Generate viral effect by sharing special seeding contents with local Maxximalists
@Nikeseoul Takeover
Dominate @Nikeseoul with distinctive AirMax Dn bubble and pre-heat DOOH contents
Unreal DOOH & Local Storytelling
Inspire followers with intriguing and unreal DOOH contents and local storytelling
Unreal DOOH & Local Storytelling
Inspire followers with intriguing and unreal DOOH contents and local storytelling
Dynamic Land Experience
Invite followers to Dynamic Land Event
delivering real-time communication
AirMax Dn
Showcase diverse styling look of maxximalists and
Dynamic Dn
Special Seeding Pre-heat
Generate viral effect by sharing special seeding contents with local Maxximalists
@Nikeseoul Takeover
Dominate @Nikeseoul with distinctive AirMax Dn bubble and pre-heat DOOH contents
Unreal DOOH & Local Storytelling
Inspire followers with intriguing and unreal DOOH contents and local storytelling
Unreal DOOH & Local Storytelling
Inspire followers with intriguing and unreal DOOH contents and local storytelling
Dynamic Land Experience
Invite followers to Dynamic Land Event
delivering real-time communication
AirMax Dn
Showcase diverse styling look of maxximalists and
Dynamic Dn
Special Seeding Pre-heat
Generate viral effect by sharing special seeding contents with local Maxximalists
@Nikeseoul Takeover
Dominate @Nikeseoul with distinctive AirMax Dn bubble and pre-heat DOOH contents
Unreal DOOH & Local Storytelling
Inspire followers with intriguing and unreal DOOH contents and local storytelling
Unreal DOOH & Local Storytelling
Inspire followers with intriguing and unreal DOOH contents and local storytelling
Dynamic Land Experience
Invite followers to Dynamic Land Event
delivering real-time communication
AirMax Dn
Showcase diverse styling look of maxximalists and
Dynamic Dn
Special Seeding Pre-heat
Generate viral effect by sharing special seeding contents with local Maxximalists
@Nikeseoul Takeover
Dominate @Nikeseoul with distinctive AirMax Dn bubble and pre-heat DOOH contents
Unreal DOOH & Local Storytelling
Inspire followers with intriguing and unreal DOOH contents and local storytelling
Unreal DOOH & Local Storytelling
Inspire followers with intriguing and unreal DOOH contents and local storytelling
Dynamic Land Experience
Invite followers to Dynamic Land Event
delivering real-time communication
AirMax Dn
Showcase diverse styling look of maxximalists and
Dynamic Dn
Special Seeding Pre-heat
Generate viral effect by sharing special seeding contents with local Maxximalists
@Nikeseoul Takeover
Dominate @Nikeseoul with distinctive AirMax Dn bubble and pre-heat DOOH contents
Unreal DOOH & Local Storytelling
Inspire followers with intriguing and unreal DOOH contents and local storytelling
Unreal DOOH & Local Storytelling
Inspire followers with intriguing and unreal DOOH contents and local storytelling
Dynamic Land Experience
Invite followers to Dynamic Land Event
delivering real-time communication
AirMax Dn
Showcase diverse styling look of maxximalists and
Dynamic Dn
Special Seeding Pre-heat
Generate viral effect by sharing special seeding contents with local Maxximalists
@Nikeseoul Takeover
Dominate @Nikeseoul with distinctive AirMax Dn bubble and pre-heat DOOH contents
Unreal DOOH & Local Storytelling
Inspire followers with intriguing and unreal DOOH contents and local storytelling
Unreal DOOH & Local Storytelling
Inspire followers with intriguing and unreal DOOH contents and local storytelling
Dynamic Land Experience
Invite followers to Dynamic Land Event
delivering real-time communication
AirMax Dn
Showcase diverse styling look of maxximalists and
Dynamic Dn
Special Seeding Pre-heat
Generating a viral effect by sharing special seeding contents with local Maxximalists.
Reach
Total Released Contents 11 IGF/IGR, 48 IGS
Play
Highest Engage %
15.55%
The Highest Engage in March
Avr. Engage %
3.48%
Highest CTR %
7.02%
The Highest CTR rate in FY24
Avr CTR %
2.47%
+1.56% Compared to March Average
Reach
Total Released Contents 11 IGF/IGR, 48 IGS
Play
Avr. Engage %
3.48%
11 IGR/IGF Contents
Highest Engage %
15.55%
The Highest Engage in March
Highest CTR %
7.02%
The Highest CTR rate in FY24
Avr CTR %
2.47%
+1.56% Compared to March Average
Top 1
IGR Plays / Reach
Top 1
IGR Plays /
Reach
AirMax Dn DOOH
Reached the highest number of followers by co-posting with @nikesportswear, resulting in a great number of shares.
Reach
Play
Top 1
Engagement
Top 1
IGR Plays /
Reach
The highest engagement % in March
THE HIGHEST ENGAGEMENT % IN MARCH
AirMax Dn Styling
Showcase diverse look of styling of maxximalists with AirMax Dn in Dynamic Land event.
Engagement
15.55%
Top 1
CTR
Top 1
IGR Plays /
Reach
The highest CTR % in FY24
THE HIGHEST CTR % IN FY24
Dynamic Land Announcement
The highest click through rate in March, connecting traffic to the Nike App by encouraging followers to join Dynamic Land.
CTR %
A Whole Lot of Love
TC
We sent out 17 communications to 6 million lifestyle enthusiasts, sparking 200K in traffic and generating $100K in demand. Our approach was structured in four key phases: Pre-heat, Engagement, Conversion, Retain. By strategically leveraging multiple channels, we saw big outcomes, with over 8,000 NotifyMe sign-ups and 3,000+ engagements by Dynamic Land Members.
TC
We sent out 17 communications to 6 million lifestyle enthusiasts, sparking 200K in traffic and generating $100K in demand. Our approach was structured in four key phases: Pre-heat, Engagement, Conversion, Retain. By strategically leveraging multiple channels, we saw big outcomes, with over 8,000 NotifyMe sign-ups and 3,000+ engagements by Dynamic Land Members.
Reach
4.6M
Reach
Traffic
Traffic
Demand
Demand
