Home

Unreal Connection

Unreal Experience

Unreal Storytelling

Unreal Media

Unreal Marketplace

Learning & Opportunity

Seeding

By providing Unreal seeding packages to Maxximalists, style authenticators, and mash-up culture creators, we built consumer interest and awareness around the new era of Air.

Seeding

By providing Unreal seeding packages to Maxximalists, style authenticators, and mash-up culture creators, we built consumer interest and awareness around the new era of Air.

Social Posts

0

By 101
Catalyst

Social Posts

0

By 101
Catalyst

Follower Reached

+0M

Follower Reached

+0M

User Engagement

1.4M

User Engagement

1.4M

Pinnacle Seeding

Across the journey of AirMax Dn, Catalysts played key role, starting from pre-launch pinnacle seeding with five large-scale Catalysts including G-Dragon and the musician Zion.T.

Pinnacle Seeding

Across the journey of AirMax Dn, Catalysts played key role, starting from pre-launch pinnacle seeding with five large-scale Catalysts including G-Dragon and the musician Zion.T.

Maxximalist
Zion.T
MLMA
BiBi
Silica Gel
G-Dragon

Zion.T

MLMA

BiBi

Silica Gel

G-Dragon

Elevated Seeding with Dynamic Land

We amplified AirMax Dn's energy through a broad network of content creators, style influencers, community leaders, and athletes across various demographics.

 Over a hundred Catalysts, including NewJeans, visited Dynamic Land to explore this new era of Air technology. These Catalysts also showcased their Unreal and Maxximal style with AirMax Dn on social media, generating over 1.4 million user engagements and counting.

Elevated Seeding with Dynamic Land

We amplified AirMax Dn's energy through a broad network of content creators, style influencers, community leaders, and athletes across various demographics.

 Over a hundred Catalysts, including NewJeans, visited Dynamic Land to explore this new era of Air technology. These Catalysts also showcased their Unreal and Maxximal style with AirMax Dn on social media, generating over 1.4 million user engagements and counting.

Athletes Social Posting & Activation

To maximize support and highlight newly launched AirMax Dn, products were seeded to select athletes. Their posts and activations with Nike created a huge buzz with their fans and followers.

Number of Key Athletes Seeded

+0

Number of Key Athletes Seeded

+0

Reach

+0M

Reach

+0M
Social Posting

Key athletes in Korea posted their own AirMax Dn styles on social media to showcase

and celebrate newly launched products.

On-Site Activation

On March 25th, B-girl Yell kicked off the action with the first throw and delivered an incredible half-time performance at the SK Knights home game against KT Sonicboom, all while rocking AirMax Dn.

Co-Creator Led Unreal Content

OBJECTIVE

RESULT

OPPORTUNITY & LEARNING

Aiming to organically create a viral buzz around Unreal Movement and AirMax Dn in the digital sphere.

OBJECTIVE

RESULT

OPPORTUNITY & LEARNING

Aiming to organically create a viral buzz around Unreal Movement and AirMax Dn in the digital sphere.

COMMS Partnership

From the launch to the Dynamic Land celebration, Comms delivered an impactful
storytelling journey through various media that expanded AirMax Dn’s narratives around innovation, style culture, and more.
 In particular, Comms told in-depth inspirational stories of Dn together with Dazed Media partnership and shared Unreal moments from DOOH, Seeding, and Dynamic Land through a variety of cultural and digital media outlets that Gen-Z is passionate about. 

COMMS Partnership

From the launch to the Dynamic Land celebration, Comms delivered an impactful
storytelling journey through various media that expanded AirMax Dn’s narratives around innovation, style culture, and more.
 In particular, Comms told in-depth inspirational stories of Dn together with Dazed Media partnership and shared Unreal moments from DOOH, Seeding, and Dynamic Land through a variety of cultural and digital media outlets that Gen-Z is passionate about. 

Total Coverage

0

Total Coverage

0

Total Reach

3.4M

Total Reach

3.4M

2/2 Launch Announcement

Coverage

0

Coverage

0

Reach

0K

Reach

0K

3/12 Pinnacle Seeding Package

Coverage

0

Coverage

0

Reach

0K

Reach

0K

3/23 DOOH

Coverage

0

Coverage

0

Reach

0K

Reach

0K

Media Partnership with Dazed Korea

Through this partnership we delivered Dn’s look of styles and Zion T's inspiration for innovation and self-expression through his interviews, allowing us to re-connect with our youth audiences.

Media Partnership with Dazed Korea

Through this partnership we delivered Dn’s look of styles and Zion T's inspiration for innovation and self-expression through his interviews, allowing us to re-connect with our youth audiences.

Coverage

0

Coverage

0

Reach

0M

Reach

0M

Media Seeding

Coverage

0

Coverage

0

Reach

0K

Reach

0K

3/29 Dynamic Land

Coverage

0

Coverage

0

Reach

1.5M+

Reach

1.5M+

Learn more on Unreal Media

Create a free website with Framer, the website builder loved by startups, designers and agencies.