Making Waves
After spreading the word through our social and digital platforms, our workshop story took the spotlight in global sneaker media—from @sneakernews to @visla and @mixmag. Highlights from the event resonated widely, earning over 676k views and 6k likes on Instagram, catching the eyes and attention of our core audience.
Community Celebration
On the night of the NBHD launch, more than 550 attendees came together at a pop-up in a repurposed cold-storage warehouse on the fringes of Seongsu-dong—the warm-up to AirMax Week.
To transform the space into something spectacular, we installed a massive 45m x 4m LED wall displaying anamorphic 3D animations that brought to life the beats created by the AirMax Dn mixer and synthesizers.
SNKRS Contents
SNKRS teamed up with NBHD partners (Kasina, Worksout) to ignite launch energy around AirMax Dn with SNKRS contents. Product unveiling with NBHD community & transparency for launch was given by franchise contents and broadcasting of each AirMax Week program across NBHD - SNKRS - Inline guided AirMax community to participate in AirMax Week journey.
