SP24 AIRMAX DN | Korea Recap

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Catalyst

Across the journey of Air Max DN, catalysts played key role starting from pre-launch pinnacle seeding with 5 visionary catalysts including G-Dragon and unreal storytelling with the musician Zion.T to Maxximal Creative and Live Performance at the Air Max Dynamic Land.

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By 101  Catalysts

Follower Reached

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User Engagement

Community Celebration

On the night of the NBHD Launch (3.9), +550 people gathered at the pop up space where used to be an old cold-storage warehouse at the outskirts of Seongsu-dong as a prequel of Air Max Day celebration. In order to turn this humble venue into somewhere ‘Unreal’, we built a giant LED wall(45mx4m) with anamorphic 3d animation which visualized the unreal dynamics of the music that was performed with those special ‘Air Max DN’ mixer & synthesizers.

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Kicked off with the teasing imagery by G-Dragon, 4 visionary artists - MLMA, Silica Gel, Zion.T and BiBi - show off the Unreal seeding package with their own interpretation of the package & DN narrative. MLMA even customized DN and wear the custom T-shirts with the new animation character she created inspired from AM DN.

Zion.T

MLMA

BiBi

Silica Gel

G-Dragon

Elevated Seeding with Dynamic Land

Extended the energy of AirMax Dn through broader group of content creators, style & culture influencers and catalysts, communities, and athletes across gender and age.

New Jeans ・ Park Seo Jun ・ Choi Woo Sik ・ Roh Yoon Seo ・ NanaNew Jeans ・ Park Seo Jun ・ Choi Woo Sik ・ Roh Yoon Seo ・ Nana

Go Min Si ・ Seol Hyun ・ Jung Yu Mi ・ Lee Soo HyukGo Min Si ・ Seol Hyun ・ Jung Yu Mi ・ Lee Soo Hyuk

Lee Dong Hwi ・ Zico ・ Simon Dominic ・ Park Hae Jin ・ Lee Yu MiLee Dong Hwi ・ Zico ・ Simon Dominic ・ Park Hae Jin ・ Lee Yu Mi

Giriboy ・ Wonstein ・ Slom ・ Sokodomo ・ Jung Hae InGiriboy ・ Wonstein ・ Slom ・ Sokodomo ・ Jung Hae In

Hyeri ・ Honey J ・ Bewhy ・ Chan Yeol ・ Lim Dong Jun ・ Park Gyu YoungHyeri ・ Honey J ・ Bewhy ・ Chan Yeol ・ Lim Dong Jun ・ Park Gyu Young