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Learning & Opportunity

NBHD & SNKRS Activation

In order to give the proper highlights to Air Max DN with local creative communities by having ‘Maxxed Out’ as a creative propellent to push the youthful energy to the Max, the NBHD version of ‘Maxxed Out Reality’ was co-created on the late night of 3.9 (Sat) with our NBHD communities + city catalysts (Seoul Community Radio).

All Day Color Way

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All Day Color Way

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Workshop Social Content

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Workshop Social Content

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Community
Celebration

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Community
Celebration

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New Jeans ・ Park Seo Jun ・ Choi Woo Sik ・ Roh Yoon Seo ・ NanaNew Jeans ・ Park Seo Jun ・ Choi Woo Sik ・ Roh Yoon Seo ・ Nana
Go Min Si ・ Seol Hyun ・ Jung Yu Mi ・ Lee Soo HyukGo Min Si ・ Seol Hyun ・ Jung Yu Mi ・ Lee Soo Hyuk
Lee Dong Hwi ・ Zico ・ Simon Dominic ・ Park Hae Jin ・ Lee Yu MiLee Dong Hwi ・ Zico ・ Simon Dominic ・ Park Hae Jin ・ Lee Yu Mi
Giriboy ・ Wonstein ・ Slom ・ Sokodomo ・ Jung Hae InGiriboy ・ Wonstein ・ Slom ・ Sokodomo ・ Jung Hae In
Hyeri ・ Honey J ・ Bewhy ・ Chan Yeol ・ Lim Dong Jun ・ Park Gyu YoungHyeri ・ Honey J ・ Bewhy ・ Chan Yeol ・ Lim Dong Jun ・ Park Gyu Young

Key Highlights

Results

Learnings

Highlighted unreal innovation with tilted flagship contents, in-app engagement and 7 threads specific audience groups. Tilted contents contributed to unusual launch energy / and positively impacted overall Air Max franchise.

  • Store Marketing

    Deliver the new sensation of dynamic air innovation thru disruptive retail execution

  • Store Marketing

    Deliver the new sensation of dynamic air innovation thru disruptive retail execution

.com

Reach

215K

-14% vs SP23 AM

Hub Traffic

30.8K

+13.4% vs SP23 AM

Tout CTR

3.87%

+105% vs
Unveil & Preheat

Hub CTR

31.7%

+246% vs
Unveil & Preheat

W1-2 Acc. ST

SP24: 125%
SU24: 41%

M: 48%
W: 38%
K: 16%

App

Reach

305K

+495% vs SP23 AM

Hub Traffic

63K

+33% vs SP23 AM

Tout CTR

2.61%

+8% vs
Unveil & Preheat

Hub CTR

35%

+87% vs
Unveil & Preheat

W1-2 Acc. ST

SP24: 125%
SU24: 41%

M: 48%
W: 38%
K: 16%

KEY HIGHLIGHTS

KEY HIGHLIGHTS

RESULTS

LEARNINGS

Built excitement before launch by strategically communicating 2.2 Unveil and 3.14 

Pre-heat phase. Maximized notify-me and awareness to Dynamic Land with holistic takeover and D-7 countdown

Artists

Zion.T
MLMA
BiBi
Silica Gel
G-Dragon

COMMS

Press Announcement
Media Partnership
Itawon DOOH
Dynamic Land

Air Max DN Press Announcement

Total Reach

+0M

XXXXX

2024.02.06

Title A Bold and more dynamic, NEW Nike Air Max Dn

Reach

11,900

2024.03.23

Nike unveiled the ‘Air Max Dn’

Reach

27,541

2024.02.06

Nike unveils Air Max Dn

Reach

10,844

2024.02.04

Nike presents a new look for the Air Max

Reach

8,957

Top 1
IGR Plays / Reach

Top 1
IGR Plays /
Reach

⭐️

Connect to Content

Add layers or components to make infinite auto-playing slideshows.

Airmax DN DOOH

Reached the highest number of followers by co-posting with @nikesportswear, resulting in a great number of shares.

Reach

0K

Play

0K

Top 1 Engagement

THE HIGHEST ENGAGEMENT % IN MARCH

⭐️

Connect to Content

Add layers or components to make infinite auto-playing slideshows.

Airmax Dn Styling

Showcase diverse look of styling of maxximalists with AirMax Dn in Dynamic Land Pop-up.

Showcase diverse look of styling of maxximalists with AirMax Dn in Dynamic Land Pop-up.

Reach

15.55%

Top 1
CTR

THE HIGHEST CTR % IN FY24

⭐️

Connect to Content

Add layers or components to make infinite auto-playing slideshows.

Dynamic Land Announcement

The highest click through rate in March, connecting traffic to the Nike App by encouraging followers to join Dynamic Land.

CTR %

7.02%

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